Luogo di studio	Italia, Milano
Settore accademico	International business studies (JACS N120)
Tipo	Bachelor, full-time
Durata nominale	3 years (180 ECTS)
Lingua di studio	italiano
Codice del corso	E1801M

Tassa scolastica	The balance fee amount is based on the chosen course and the student’s country of income. See the fees and funding page for details.
Tassa di iscrizione	30 € una tantum
Deposito	156 € una tantum

Qualifiche di accesso	Formazione superiore di secondo grado Cisia Test TOLC-E I documenti di studio sono accettati nelle seguenti lingue: inglese / italiano. Se la tua scuola non rilascia i documenti nelle lingue accettate dovrai allegare una traduzione ufficiale insieme alle copie certificate dell’originale. È necessario portare con sé i documenti delle qualifiche di ingresso al momento dell’arrivo all’università.

Requisiti linguistici	italiano

Maggiori informazioni	unimib.it/..ione-aziendale-mercati-globali  elearning.unimib.it/...php?categoryid=2881

Panoramica

This Bachelor’s Degree in Marketing, Business Communication and Global Markets has developed within the tradition of the Economics Faculty’s economics and business studies degree courses and offers students a thorough training in business management and administration as well as in economic and legal disciplines.

The course specifically involves a strongly quantitative approach with professors and teaching managers of marketing and communication with vast experience of global markets. Specifically, this three – year course aims to raise learners’ awareness of the competitive orientation culture of market companies for the development of a professional approach destined for global markets.

In this sense, the competitive culture integrates with the study of the fundamental dynamics of company communication which is the predominant vehicle of globalisation in the market. Business competition requires that students know how to structure marketing activities in the light of such markets characterised by: a decline in national geographic, linguistic and administrative borders, etc.; the development of new consumption patterns and new markets.

Struttura del programma

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